A Multidisciplinary Product Design Lead committed to creating user-centric experiences that seamlessly align with business objectives. My expertise in user experience and interface design, along with certifications in Scrum Product Owner and Business Systems Analysis, allows me to seamlessly integrate user-focused design with practical product management.
With over two decades in the design industry, I have honed my skills as a seasoned designer, adept at understanding user needs, designing intuitive interfaces, and consistently delivering positive user interactions. My design philosophy not only prioritises meeting functional criteria but also ensuring solutions deeply resonate with users.
I strongly embrace Agile principles and teamwork, as evidenced by my Scrum Product Owner certification. This certification underscores my comprehensive understanding of Scrum practices, empowering me to guide cross-functional teams towards successfully achieving product goals.
The Business Systems Analysis certification validates my ability to strategically transform business aspirations into actionable directives. One of my notable strengths is cultivating meaningful stakeholder relations. I prioritise open dialogue, integrating diverse perspectives to translate stakeholder needs into purposeful product features that genuinely add value.
Multidisciplinary Product Designer, Design Facilitator, Service Design, Design Thinking & Human-Centred Design
2008 to 2011
Ogilvy Brand Activation
Sync Communications
Smile Foundation
De Klerk Productions
Senior UX/UI designer
2012 to 2019
Telkom mobile application
Design Lead
2019 to 2022
Diners Club
I conducted the formative research, facilitated the design sprint, and then mocked up the wireframes and prototype. The overall group involved contributed to the success and outcome of the solution delivered.
Mr Price requested DVT to facilitate a design sprint at their head office for the retail modernisation project. The group was looking to design a portal that would assist their merchants with replenishment forecasting for the Group.
Determine the mental model of users with regards to discovery, evaluating and signing up to merchant solutions products and services on the Standard Bank website and in particular to the Navigator online web application form.
Determine the mental model of users with regards to discovery, evaluating and signing up to merchant solutions products and services on the Standard Bank website and in particular to the Merchant Online value-add service.
I am currently assisting the Momentum team with the redesign of their adviser platform and mobile application. In this project, I am serving as a UX generalist and UI designer in Figma. In the past, I was the lead designer for three significant portals: the Telkom Self-Service portal, the Diners Club Advantage portal, and the Standard Bank Corporate Card portal. My present focus includes conducting user research and establishing a service design blueprint based on our user analysis.
Please don't hesitate to contact me if you're interested in viewing any of the projects mentioned above.
After completing my studies in Advertising and Multi-Media I started my early career as a graphic design storyteller.
I enjoy delivering solutions that drive web traffic, social media engagement, response rates and customer-acquisition results.
Qualification: Business Systems Analysis
Qualification: User Experience Design
Qualification: Interaction Design
Qualification: Salesforce
Qualification: Advertising & Multi-Media
2021/2022 UX and UI design
DVT (2019 to current)
2021/2022 UX and UI design
DVT (2019 to current)
"Client Feedback"
DVT employee based at client (Momentum)
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)