Hi, I'm Barry de Klerk

My passion for all aspects of User Experience and User Design has remained strong throughout my far-reaching career.

My career background includes freelance, agencies, and corporate experience, with a history of successful web design, graphic design, video, and photography projects. I have worked on various analytics and SEO campaigns, including work with Standard Bank, Diners Club SA, DVT, Falcorp Technologies, Telkom, SYNC Communications, MNET and Ogilvy as well as a host of start-up and mid-size businesses. I am highly skilled in UX/UI and hold a Certificate in User Experience Design. I am knowledgeable in many industry technologies including Sketch, HTML5, CSS3, jQuery, Adobe, InVision, Miro and Bootstrap to edit and develop design concepts.

Dedicated to bringing brands to life through omnichannel marketing programs, my key focus is to exceed client and employer expectations on every project. I enjoy collaborating with clients, creative teams, and production professionals to deliver design solutions that drive web traffic, social media engagement, response rates and customer-acquisition results.

I am a Product Designer / UX Generalist

Design Sprint Facilitator, Analysis & Synthesis, Design Thinking & Human-Centred Design, UI Design, User Tests & Reporting

Workshopper

I am a design sprint facilitator. I incorporate these sessions as part of the discovery phase for quick ideation and idea validation.

User Experience

Formative research forms the base of every project. I then make use of design thinking and human-centred design methodologies. Concepts get validated with actual users including summative research.

User Interface

I started my career as a user interface designer and front-end developer that progressed into user experience design. I make use of Sketch, Zeplin, HTML5, CSS and the Adobe Creative Suite.

Coding

Front-end HTML5 and CSS3 mobile responsive design templates form part of my UI design skillset. I make use of atomic design patterns for reusability and consistency.

UX Case Studies

I conducted the formative research, facilitated the design sprint, and then mocked up the wireframes and prototype. The overall group involved contributed to the success and outcome of the solution delivered.

MR Price

Mr Price requested DVT to facilitate a design sprint at their head office for the retail modernisation project. The group was looking to design a portal that would assist their merchants with replenishment forecasting for the Group.

UX Methods used

Service blueprint
Experience map
User personas
Brain Map
Lean UX Canvas
Current Software Audit
Design Principle
Design sprint
Wireframes
Prototype

Learnings and next steps

No centralised data pool to assist merchants with demand forecasting and ordering decisions
Various internal IT systems currently with no automated integration between it
Merchants are currently required to do manual calculations by making use of Excel
Current systems and processes prone to user error
No data visualisations or data driven insights to assist in decision making and demand placement
Scope for automation of demand ordering
Intuitive onboarding for new merchants of proposed process

View PDF Case study

SBG Application

Determine the mental model of users with regards to discovery, evaluating and signing up to merchant solutions products and services on the Standard Bank website and in particular to the Navigator online web application form.

UX Methods used

Service blueprint
Experience map
Competitor analysis
User personas
User flows
Heuristics
NPCI analysis
Design sprint
Wireframes
Prototype

Learnings and next steps

Standard Bank offers the only online application for merchant solutions compared to the other SA banks
3rd party vendors offering payment solutions make use of a quick signup process (only 3 required input fields)
A help me choose feature might assist customers looking to fulfil a specific goal
Introducing a costing calculator feature upfront may assist customers in decision making process
Prospective customers might drop-off during the registration process

View PDF Case study

Merchant Online

UX Methods used

Service blueprint
Experience map
Competitor analysis
User personas
User flows
Heuristics
NPCI analysis
Design sprint
Wireframes
Prototype

Learnings and next steps

Standard Bank does not currently bundle value-add services with products
Currently a separate registration process
Not very clear that Merchant Online is a FREE value-add service
Prospective customers might take up competitor offerings based on value-add bundling
Enhance .co.za SEO for findability
Auto signup process when registering for other Standard Bank merchant solution products
Framing Merchant Online as a FREE value-add service

View PDF Case study

...Other Creative Work

After completing my studies in Advertising and Multi-Media I started my early career as a graphic design storyteller.

I enjoy delivering solutions that drive web traffic, social media engagement, response rates and customer-acquisition results.

ALL
Mobile and Web
Workshop Facilitation
Pro bono Design

Telkom Request to Cancel Service Wireframes / Prototype

Merry Maids Web Development

Telkom Self-Service Dashboard

Telkom LIT_ Mobile App Wireframe / Prototype

Telkom App Payments Wireframes / Prototype

Telkom LIT_ Microsite

Chain Mail Wireframes

Telkom APP Wireframes / Prototype

Telkom Mobile Application

TWI Language Branding and Collateral

Design Sprint Facilitation Design Sprint Facilitation

Qualification: User Experience Design

University of Cape Town

Certificate

Qualification: Interaction Design

Interaction Design Foundation

Various certificates

Qualification: Salesforce

Ranger

Salesforce Ranger status

Qualification: Advertising & Multi-Media