My passion for all aspects of User Experience and User Design has remained strong throughout my far-reaching career.
My career background includes freelance, agencies, and corporate experience, with a history of successful web design, graphic design, video, and photography projects. I have worked on various analytics and SEO campaigns, including work with Standard Bank, Diners Club SA, DVT, Falcorp Technologies, Telkom, SYNC Communications, MNET and Ogilvy as well as a host of start-up and mid-size businesses. I am highly skilled in UX/UI and hold a Certificate in User Experience Design. I am knowledgeable in many industry technologies including Sketch, HTML5, CSS3, jQuery, Adobe, InVision, Miro and Bootstrap to edit and develop design concepts.
Dedicated to bringing brands to life through omnichannel marketing programs, my key focus is to exceed client and employer expectations on every project. I enjoy collaborating with clients, creative teams, and production professionals to deliver design solutions that drive web traffic, social media engagement, response rates and customer-acquisition results.
Design Sprint Facilitator, Analysis & Synthesis, Design Thinking & Human-Centred Design, UI Design, User Tests & Reporting
I am a design sprint facilitator. I incorporate these sessions as part of the discovery phase for quick ideation and idea validation.
Formative research forms the base of every project. I then make use of design thinking and human-centred design methodologies. Concepts get validated with actual users including summative research.
I started my career as a user interface designer and front-end developer that progressed into user experience design. I make use of Sketch, Zeplin, HTML5, CSS and the Adobe Creative Suite.
Front-end HTML5 and CSS3 mobile responsive design templates form part of my UI design skillset. I make use of atomic design patterns for reusability and consistency.
I conducted the formative research, facilitated the design sprint, and then mocked up the wireframes and prototype. The overall group involved contributed to the success and outcome of the solution delivered.
Mr Price requested DVT to facilitate a design sprint at their head office for the retail modernisation project. The group was looking to design a portal that would assist their merchants with replenishment forecasting for the Group.
Determine the mental model of users with regards to discovery, evaluating and signing up to merchant solutions products and services on the Standard Bank website and in particular to the Navigator online web application form.
Determine the mental model of users with regards to discovery, evaluating and signing up to merchant solutions products and services on the Standard Bank website and in particular to the Merchant Online value-add service.
Determining the mental model of users with regards to discovery, evaluating and signing up for various products or services. Evaluating the current as-is process and mapping out the customer experience of it. Competitor analysis, task flows, and heuristics form some of the formative research. Service blueprint and service design of the future state. User testing artefacts and design recommendations.
After completing my studies in Advertising and Multi-Media I started my early career as a graphic design storyteller.
I enjoy delivering solutions that drive web traffic, social media engagement, response rates and customer-acquisition results.
Qualification: User Experience Design
Qualification: Interaction Design
Qualification: Salesforce
Qualification: Advertising & Multi-Media
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
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