Product Design Lead

A certified Business Systems Analysis, BackBase UX,
and Certified Scrum Product Owner® (CSPO)

I'm Barry de Klerk


A Senior Product Design Lead committed to creating user-centric experiences that seamlessly align with business objectives. My expertise in user experience and interface design, along with certifications in Scrum Product Owner and Business Systems Analysis, allows me to seamlessly integrate user-focused design with practical product management.

With over two decades in the design industry, I have honed my skills as a seasoned designer, adept at understanding user needs, designing intuitive interfaces, and consistently delivering positive user interactions. My design philosophy not only prioritises meeting functional criteria but also ensuring solutions deeply resonate with users.

I strongly embrace Agile principles and teamwork, as evidenced by my Scrum Product Owner certification. This certification underscores my comprehensive understanding of Scrum practices, empowering me to guide cross-functional teams towards successfully achieving product goals.

The Business Systems Analysis certification validates my ability to strategically transform business aspirations into actionable directives. One of my notable strengths is cultivating meaningful stakeholder relations. I prioritise open dialogue, integrating diverse perspectives to translate stakeholder needs into purposeful product features that genuinely add value.

About creativeBarry | Barry de Klerk

UX (8+ years)  and UI design (16+ years) 

Design Facilitator, Service Design, Design Thinking & Human-Centred Design, User Experience Designer, Interface Designer


Freelancer

2008 to 2011

Ogilvy Brand Activation

Sync Communications

Smile Foundation

De Klerk Productions

Telkom

Senior UX/UI designer

2012 to 2019

www.telkom.co.za

Self Service portal

Telkom mobile application

Standard Bank

Design Lead

2019 to 2022

Merchant Acquiring Team

Corporate Card Portal

Diners Club

Momentum

Design Lead

2023 to current

Broker platform

Broker mobile application

UX Case Studies


I conducted the formative research, facilitated the design sprint, and then mocked up the wireframes and prototype. The overall group involved contributed to the success and outcome of the solution delivered.

MR Price

Mr Price requested DVT to facilitate a design sprint at their head office for the retail modernisation project. The group was looking to design a portal that would assist their merchants with replenishment forecasting for the Group.


UX Methods used

  • Service blueprint
  • Experience map
  • User personas
  • Brain Map
  • Lean UX Canvas
  • Current Software Audit
  • Design Principle
  • Design sprint
  • Wireframes
  • Prototype

Learnings and next steps

  • No centralised data pool to assist merchants with demand forecasting and ordering decisions
  • Various internal IT systems currently with no automated integration between it
  • Merchants are currently required to do manual calculations by making use of Excel
  • Current systems and processes prone to user error
  • No data visualisations or data driven insights to assist in decision making and demand placement
  • Scope for automation of demand ordering
  • Intuitive onboarding for new merchants of proposed process

View PDF Case study

SBG Application

Determine the mental model of users with regards to discovery, evaluating and signing up to merchant solutions products and services on the Standard Bank website and in particular to the Navigator online web application form.


UX Methods used

  • Service blueprint
  • Experience map
  • Competitor analysis
  • User personas
  • User flows
  • Heuristics
  • NPCI analysis
  • Design sprint
  • Wireframes
  • Prototype

Learnings and next steps

  • Standard Bank offers the only online application for merchant solutions compared to the other SA banks
  • 3rd party vendors offering payment solutions make use of a quick signup process (only 3 required input fields)
  • A help me choose feature might assist customers looking to fulfil a specific goal
  • Introducing a costing calculator feature upfront may assist customers in decision making process
  • Prospective customers might drop-off during the registration process

View PDF Case study

Merchant Online

Determine the mental model of users with regards to discovery, evaluating and signing up to merchant solutions products and services on the Standard Bank website and in particular to the Merchant Online value-add service.


UX Methods used

  • Service blueprint
  • Experience map
  • Competitor analysis
  • User personas
  • User flows
  • Heuristics
  • NPCI analysis
  • Design sprint
  • Wireframes
  • Prototype

Learnings and next steps

  • Standard Bank does not currently bundle value-add services with products
  • Currently a separate registration process
  • Not very clear that Merchant Online is a FREE value-add service
  • Prospective customers might take up competitor offerings based on value-add bundling
  • Enhance .co.za SEO for findability
  • Auto signup process when registering for other Standard Bank merchant solution products
  • Framing Merchant Online as a FREE value-add service

View PDF Case study

My work


I am currently assisting the Momentum team with the redesign of their broker platform and mobile application. In this project, I am serving as a UX generalist and UI designer in Figma. In the past, I was the lead designer for three significant portals: the Telkom Self-Service portal, the Diners Club Advantage portal, and the Standard Bank Corporate Card portal. My present focus includes conducting user research and establishing a service design blueprint based on our user analysis.

Please don't hesitate to contact me if you're interested in viewing any of the projects mentioned above.

Some more work


After completing my studies in Advertising and Multi-Media I started my early career as a graphic design storyteller.

I enjoy delivering solutions that drive web traffic, social media engagement, response rates and customer-acquisition results.

  • ALL
  • UX and UI
  • Workshop Facilitation
  • Service Design
Telkom Wireframes / Prototype
Telkom Request to Cancel Service Wireframes / Prototype
Standard Bank
Standard Bank Web Development
Telkom Self-Service Dashboard
Telkom Self-Service Dashboard
Telkom Wireframes / Prototype
Telkom LIT_ Mobile App Wireframe / Prototype
Telkom Wireframes / Prototype
Telkom App Payments Wireframes / Prototype
Telkom Wireframes / Prototype
Telkom LIT_ Microsite
Corporate Card Portal
Corporate Card Portal Wireframes / Prototype
Telkom Wireframes / Prototype
Telkom APP Wireframes / Prototype
Telkom Mobile Application
Telkom Mobile Application
Service Design
Service Design Service Design
Design Sprint Facilitation
Design Sprint Facilitation Design Sprint Facilitation
Design Sprint Facilitation
Design Sprint Facilitation Design Sprint Facilitation
Design Sprint Facilitation
Design Sprint Facilitation Design Sprint Facilitation
Design Sprint Facilitation
Design Sprint Facilitation Design Sprint Facilitation
Design Sprint Facilitation
Design Sprint Facilitation Design Sprint Facilitation
View more recommendations

Say Hello


I'd love to hear about your next!

info@barrydeklerk.com


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